As a marketing component for our business, we thought we would try momsaffilate.com (a mom blogger for-hire website) to facilitate some product reviews.
Upon review of over 50 of the blogs that they have on their Moms Affiliate site, we became suspicious. It started to appear to be a self feeding scam. The majority of the bloggers claim to be Christian Homeschoolers just trying to do right for their families. Many of the bloggers who claim home-school have only children under 5 in their bio. The blogs have very little content. Most ramble about themselves. Some include very inappropriate photos and words. Some blogs listed cannot be even found by using internet or blog search engines. Running most of the sites through SEMRush showed a handful of visitors to the sites per month, yet the bloggers were claiming thousands. I then started checking and rechecking who responded to posts. They are responding to each other over and over...not random people coming to their sites. There is also a connection to a site called The top 50 Mommy Bloggers which appears rigged by their circle of bloggers. Many of the bloggers have common graphic styles, poor resolution. So some may appear to have many views...but these views come from each other.
That said, I gave one of the bloggers on Moms Affiliate the benefit of the doubt and hired her to do a product review. We shipped her a hundred dollars in product, sent repeated emails, but never heard back. It was a grab and go... Moms Affiliate style.
This experience solidifies my earlier findings. It appears that many of the bloggers on Moms Affiliate are entered in deceitful and dishonest practices. Luckily, we learned this before signing onto one of their campaigns.
I don't mean to cause MomsAffiliate.com harm. I just know that there are many other businesses, like ours, that need to be prudent with their marketing spend.